So… what is a “like” or “follower” worth? Well, that depends, because it’s worth exactly what that specific follower or “liker” is worth. If they are a qualified lead, brilliant, they are valuable, and now you have the opportunity to create some type of dialogue. If not, they are just an arbitrary social media metric that brings nothing to your bottom line.
If you have decided social media is worth you while, your first focus should be not just on followers and likes, but qualified followers and likes. And by qualified, I mean people that matter to your business. A relevant audience.
So how do we find and connect with this relative audience?
Here is a simple way for them to come to you (this is mainly for twitter).
Step 1: Find someone, some brand, a company much bigger than yours that you respect. They must also have a following you are envious of. Their audience is what you would like yours to be.
Step 2: Feature this person, brand, or company in some way shape or form. An easy one that comes to mind is a blog post.
Step 3: Tweet to them how you respect what they do and let them know you’ve deemed them worthy to share with your audience.
Here’s how it works…There is a very high probability your tweet will be re-tweeted to their entire audience of 10,000+ or however many people it is. It creates social equity for their brand. It re-assures their following how great they are. Out of those thousands of qualified leads/followers/audience, a lot of them will check you out. A portion of those that check you out will follow you. Now you have more relevant people willing to hear your story about what your small business does.
P.S. If you’d like us to help you optimize your web presence, or do general technology consulting work, get in touch. We’d love to help.
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